The Window at 125 in pleased to present the first in The Introducing Series Season 3 introductions. In keeping with The Series’ recurrent objective of introducing artists Lori Zimmer, founder of Art Nerd, was asked to select an artist/s that she would like to champion, she chose CHERYL.

For 2 weeks the artist collective CHERYL will use the Window as a mini studio with the intention of revealing the artists’ working process to midtown’s habitual passersby and to an online audience.

On CHERYL, by Lori Zimmer:
“Choosing CHERYL for the windows at Roger Smith Hotel was a total no-brainer for me. I first became a CHERYLITE when they were hand-printing totes at the PS1 Book Fair, which quickly led to attending one of their parties. It was like nothing I’d experience in New York in years, I was sweaty, covered in glitter, and the whole M.O. of the evening was having a blast- like the best party ever minus all the stress that comes with the vanity of the nightlife scene. I began following their performance and video work, and finally stalked them into becoming friendly with me, by doing an interview and photo shoot for Patrick McMullan Magazine. I absolutely love their spirit and boundless creativity, which is a breath of fresh air in a New York, where bohemian ephemera like CBGBs and Mars Bar replacing by banks and glass high rises. To me, CHERYL are a link to the New York that once was, and I can’t think of a better thing to unfold in a window in the heart of Midtown.”

CHERYL is a four-member, semi-anonymous artist collective and band of hand models based in Brooklyn, New York, known for its video art, museum installations, interactive performances and dance parties. CHERYL’s work explores the concepts of mortality, mania, the feline-human connection, the limits of shoulders, the flammability of dollar-store hair extensions, and the staining power of fake blood. Through themes ranging from topical to bizarre, CHERYL revels in the joyous power of dance-induced psychosis/euphoria.

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